Paid Acquisition & AdWords Specialist

Do you know Adwords like you know the back of your toilet door? Do you have an analytical brain and a warm soul? Do you have experience significantly growing business through paid channels? Do you love to tweak and optimize? If this sounds like you, we need to talk...

Typeform allows people to make beautiful, conversational forms. And we’re growing fast.We’re looking for an experienced Paid Acquisition & AdWords Specialist to help us grow even more. You have a proven track record of growing business through paid channels while maintaining the integrity of the brand.
 
Key responsibilities:

What you’ll do:
- Initiate and oversee all Paid campaigns:
  ·    Google Adwords & Bing
  ·    Social ads (Facebook, Twitter, Linkedin, YouTube Outbrain, etc)
  ·    New initiatives: sponsored placements, podcast advertising, mobile downloads etc
- Cost-effectively scale our paid acquisition on a variety of platforms
- Manage performance marketing efforts
- Help us build an audience through content amplification
- Write engaging, quality, and on-brand ad copy
- Regularly A/B test ad copy and creatives
- Work with the content team to optimize landing pages for high conversions
- Manage spend, ensuring our efforts are cost effective and beneficial to the business
- Ensure our brand guidelines are adhered to across all paid efforts
- Regular reporting to key stakeholders
- Retargeting (including Google Display, RSLA, Dynamic Retargeting, and other platforms)
 
Requirements:

Who you are:
- An experienced Paid Acquisition & AdWords Specialist, preferably for a SaaS business
- Someone with a deep understanding of the major advertising platforms: Google Adwords, Facebook Ads, Twitter Ads, Linkedin, etc
- An autonomous worker who can take full ownership of this channel
- A confident communicator who can help get the team excited about Paid
- An analytical thinker who loves to dig into the numbers using Excel and other tools
- Experience with analytical tools (Google Analytics, Amplitude, ChartMogul, Adwords Editor, etc) a bonus
 
How do you evaluate the effectiveness of a paid digital marketing campaign for a SaaS product? *

 
What are the main differences between advertising on Google vs. advertising on Facebook? *

 
Imagine we showed an ad in Google when someone types in “registration form template” and we want to send them here: 
(https://www.typeform.com/examples/forms/registration-form-template/)
What title and description would you suggest for that ad? *

 
Now, let's get to know you better. Why would you like to join Typeform? *

 
Thanks! Now tell us, what's your first name? *

 
And your last name? *

 
And please share your online CV or LinkedIn profile with us: *

 
Or upload your CV here:

 
Before you go, we'd love to get to know you better. Why don't you introduce yourself with a short video?

Don't be shy! It can be as short as you want, and no more than 2 minutes :)

 
Amazing! Please upload your video here:

 
Or, you could share a link to it here:

 
Finally, how did you hear about Typeform? *


 
And who is this wonderful friend?

Tell us their name and last name, please :)
 
Oh, before you go, here's some of our perks:

• Flexible working hours
• Half-day Fridays (Work done? Ahead of the game? Enjoy the beach.)
• Access to a broad range of gyms and studios in Barcelona
• Catered team lunches everyday
• 24 days of holiday (birthdays, too)
• State-of-the-art tech to help you get the job done
• Amazing office space (including terrace and BBQ)
• Fresh organic fruit
• Wear your slippers around the office 
• Ping pong table (no startup is complete without one)
• Beach volleyball (unwind after a long week)
• Language courses (English & Spanish)
• A fabulous wide selection of tea, coffee and juices
• Beer & crisps (chips for all you Yanks) at Friday company meetings
• Team building activities including BBQ parties & dinners

Let's do great things.
Thanks for applying! If shortlisted, we'll get in touch with you.

Happy typeforming!